Here are 10 of the many benefits of growing your Pinterest account

1. Drive traffic to your website - Did you know that 87% of Pinterest users have purchased something they saw on the platform? (Source: Business Insider). If you're not using Pinterest to drive traffic to your website or blog, you're missing out on a huge opportunity!

2. Boost your SEO - Pinterest is a powerful search engine, and using the right keywords can help you boost your SEO and get found by potential customers.

3. Increase brand awareness - With over 250 million monthly active users, (Source: Statista)Pinterest is a great way to increase brand awareness for your business.

4. Connect with potential customers - With 70% of users saying they use Pinterest to make purchasing decisions (Source: Convince and Convert), it's a great place to connect with potential customers and start building relationships.

5. Get more email subscribers - Use Pinterest to drive traffic to your website or blog and increase your email list.

6. Sell products online - You can sell products directly on Pinterest with Shopify's Buyable Pins feature, making it easy for customers to purchase from you without ever leaving the platform.

7. Make money from sponsored pins - If you have a large following on Pinterest, you can make money by featuring sponsored pins from brands that are relevant to your audience.

8. Earn bonus money by participating in the Pinterest Creators reward. Yep, Pinterest will pay you to post idea pins.

9. Offer consulting services - If you're an expert in your field, you can offer consulting services directly through Pinterest messages or by setting up a consultation form on your website.

10. Teach online courses - You can use Pinterest to promote and sell online courses that you create teaching people about your area of expertise.

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